Collecting customer information is something that most businesses do on a daily basis. They do this for warranties, promotions, competitions and mailing lists amongst other reasons.
In our experience we’ve found that most businesses do not utilise this data, once they have it. They may use it for a specific purpose but the opportunity lies in developing an ongoing relationship with their customers by communicating with them.
For a bricks and mortar business like a retail shop or cafe there is a great opportunity to set up a customer information collecting station at the front counter.
We’ve just set up a really simple one for very little cost with one of our clients using Mailchimp and their tablet App, MC Subscribe.
The tablet ($100 cost) sits on the front counter and displays a Mailchimp landing page with the company logo, a simple form to collect the customers name and email and then most importantly an offer.
The offer can be anything really, we chose to give away a monthly prize valued at around $20, which we will draw at random. (There are online programs that can do this for you such as Random Draws)
Once you set this up you will start building a customer database and you can generate and automated response to let them know why they signed up, include information about your business and even send them an offer.